The threat of EU legislation has spurred Vodafone into slashing the cost of using a mobile phone abroad as the world’s largest mobile phone operator has confirmed that it plans to reduce roaming charges in Europe by 40%.
The changes will not come into effect until April next year!! Which gives O2/Telefonica, T-Mobile and Orange (the leading pan-European operators) the opportunity to reduce their roaming tarriffs a year earlier and steal a march on Vodafone and maybe even some of their customers.
No wonder Vodafone's share price went down (again) today. Poor old Vodafone - they can't seem to get anything right at present.