Verizon has cut the cost of its VoiceWing broadband VoIP (voice over Internet Protocol) service which includes unlimited local and long distance calling by $5 to $24.95 a month – the same price as rival Vonage Holdings, the VoIP pioneer that recently filed for an IPO.
Vonage, Skype and the cable companies success with Internet telephony take-up amongst their customers has clearly rattled Verizon and it is time for them to strike back before too many of their prospective customers defect.
And now is the time to get more aggressive - before Vonage go public - for Vonage have a large share of the US consumer VOIP market.
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