CBS has today launched a new broadband TV network available free over the Internet. They will make money through ads. It seems that the scramble for advertisers to reach the huge and growing broadband Internet audience has started.
The new network is called Innertube, and it will offer streaming video of programmes developed specifically for the internet, programmes that serve as companions to existing CBS shows, as well as material from the media group’s vast library.
CBS is fast becoming the media leader and innovator in Internet content. Quite right, they had better move fast before the new emerging media giants of the C21 emerge: Microsoft, Google and Yahoo!