Google has just experienced the first major defection from their search technology to Micrsosoft's new search capabalities to be found at live.com. For Amazon has just switched their search technology at their search site A9 and at Amazon.com to Microsoft.
Amazon’s search engine, A9, breaks down searches into various categories, such as Web searches, book searches, and blog searches. It is a stand-alone search site, www.a9.com, as well as the search technology used on the Amazon Web site.
While A9 currently presents no real threat to Google or Yahoo from a market share perspective - Amazon's switch is a key milestone in Microsoft's search strategy and technology development. Microsoft's search technology should now be ready to be deployed by them widely across the Internet and in Vista as well as at other commercial sites.
And we all know what happens when Microsoft finally has competitive technology - they have a strange knack of slowly strangling the competition. Gooogle must fight back and attack Microsoft on their own turf, by hugging other partner sites such as Ebay hard, as well as dominating the "software as services" space.
Come on Google! Launch Google Office that takes Microsoft Office head on but offers the software free and over the Internet. The only way Google can avoid going the way of Netscape or Real Networks is to ensure Microsoft do not box them in and then drown them - they have to go after Microsoft's turf as well as defending their own!
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