Tuesday, May 30, 2006

US Internet advertising soars in 1st quarter

US Internet advertising surged 38% to a record $3.9 billion in the first quarter as marketers moved additional dollars to the Web. It was even up 6% on the seasonally whopping Q4 of last year.

The Interactive Advertising Bureau and PricewaterhouseCoopers surveyed leading companies that sell advertising space online, including Yahoo and Google, which are benefiting as consumers spend more of their media and purchasing time on the Internet.

I guess we can expect good results from both companies going forwards - surprise, surprise!! And with Google getting into video ads and Yahoo getting better at search based ads expect both companies too keep growing their market share through this year.

And what a growth market it has been, growing to a $12.5 billion industry last year from less than $1 billion in 1997! I guess TechBoard should advertise more - what do you all think?!

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