Apple's new ads for the Mac - featured at TechBoard

OK, so check out Apple's new ads for their Intel Macs! Apple is finally pushing their Macs again after nearly a year when ther have had to relegate computer advertising in favour of their iPods while the Mac range was switching to Intel processors.

Well, the switch has clearly gone smoothly, so Apple are now back with a new national TV campaign for the US market. And clearly their strategy is to take advantage of Microsoft's delay in launching Vista as well as known performance and security issues in Windows.

Let's see if Apple can finally increase their market share from a perenially paultry 3% odd. It may be now or never!