Microsoft will launch 6 versions of their new operating system, Windows Vista. And they are aimed at customer type and behavior rather than device type.
Microsoft expects Windows Vista Home Premium to be the mainstream consumer product, allowing users to record and watch high-definition TV, burn and author DVDs and perform other multimedia functions.
It also incorporates Tablet PC technology to decipher handwriting to let users write notes on the computer.
Vista Home Premium will be the mid-level option for consumers, sandwiched between the high-end Windows Vista Ultimate, which also includes business-oriented features, and a bare-bones Windows Vista Home Basic without the multimedia capabilities.
For business users, Microsoft plans Windows Vista Business for small and medium-sized businesses that are unlikely to have IT support staff.
Windows Vista Enterprise will be aimed at large, global companies with encryption features to protect information even if a computer is stolen and tools to enable compatibility with applications designed for older operating systems.
This all seems to make sense. Microsoft are in for one big year thanks to all their new product launches. And they are winning the PR war again as they push out positive announcement after positive announcement. They are even stealing the thunder back from last years idols Google and Apple.
Google and Apple need be careful not to lose their product and market momentum under this wave of attack from Miscrosoft. For the battle has just begun.
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