HP has announced plans to compete with the likes of Kodak by offering retailers products to better enable them to service customers who want to print their digital photos in stores.
The company, which already has a presence in the in-home and online photo markets, is set to announce two new products: a digital photo-finishing unit for use behind the counter in commercial photo processing labs; and a smaller stand-alone in-store kiosk.
And their USP to retailers will be tight integration with HP printers and computers to reduce the cost of printing out photo's and the ability to print out poster size photo's as standard as well as a hard back photo album. If retailers take this offering up HP will then run the gammut of digital print solutions for consumers; at home, online and in-store.
Whether this enough to take on current market leaders such as Kodak we're not so sure.
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