News Corp's Fox is launching a new TV network this Autumn called My Network TV. This looks set to be a new style and lower cost station utilising many of the formats that are so successful today such as celebrity escapes, find the next supermodel and cracking real crimes. It's like user/celebrity generated content for the TV. And they say it will be profitable from day one.
The announcement of the new network comes a month after Time Warner and CBS created the CW and said they would shut down their respective WB and UPN networks. The shutdown of those networks left about 10 stations owned by News Corp. without a network.
Upon launching on Tuesday, September 5th, 2006, My Network TV will feature quality primetime programming from 8.00-10.00pm (EST/PST) Monday through Saturday, totaling 12 hours of original content per week. Providing broadcasters a viable and station-friendly option for primetime, involving no reverse compensation, My Network TV will position stations with operational flexibility through an appealing affiliation term and attractive inventory split, further building asset value.
I must say Fox really knows how to innovate and re-invent broadcast programming. And this format looks also to be well lent to online download services the likes of iTunes and perhaps even MySpace?
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