GQ dives into text messaging - it's direct mail with a twist

GQ, owned by Conde Nast (nice name) is about to launch a new initiative for their readers. It's a voluntery (i.e. readers get to sign-up rather than getting blasted) text messaging service.

GQ will offer readers information on events, private sales, shopping nights and giveaways. But, no pics - they promise. Oh, I thought that's why people read GQ.

And who thought direct mail was dead. No, the battle to litter our lives has just moved to mobile phones instead.