Blinkx, the online video search startup, has struck a deal with ITN to make the British news broadcaster’s online video content searchable, as well as to create a video player specifically for the company.
And the two will make money by inserting ads into the ITN content. And they will share the revenues. This is the first time that Blinkx has openly communicated their business model with a partner.
Inserting ads into searchable online video content has to be the way forwards. That way the content remains free to the user. If Blinkx can crack the model, then they're onto something important. And even though advertisers spent only $225 million on online video ads in 2005, according to eMarketer, but by 2007, that number could triple to $640 million and reach $1 billion by 2008.
Blinkx are looking increasingly well positioned. So when will Newscorp make a play for them?!
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