Apple and Showtime Networks, the premium cable unit of CBS, the media company led by Les Moonves, announced a ground-breaking content partnership today.
The two entities declared in a joint statement that some of Showtime's sophisticated shows would be available via iTunes. They will include Golden Globe award nominees Sleeper Cell, a drama about the hunt for deep-cover terrorists, and Weeds, a look at the wacky-tobaccy trade in suburbia.
The deal changes the industry equation. Previous agreements for ABC or General Electric's NBC to "mobilize" their content involved free broadcast material. This marks the first time a premium cable channel is furnishing its content for such a use.
Programs will be available for $1.99 per episode for viewing on an iPod or the home computer. This is another major step forwards for Apple's iPod and for portable TV.
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