Warner Music has signed a deal with China Unicom, the Chinese mobile phone operator, to sell music to Chinese wireless users, potentially opening the path towards profitably distributing music in a market dominated by physical and digital piracy.
Yeah, good luck to them! Mind you with a population of 1.3bn you can't exactly blame them - that's one massive amount of potential music downloaders. Even though most still live off the poverty line and are about as likely to get into mobile music as fly to Mars.
But, good ol' Warner Music leads the industry yet again when it comes to digital distribution.