Thursday, June 08, 2006

Intel discounting to fight back at AMD

Boy have the tables turned. Bloomberg has just announced that Intel customers are seeing unprecedented discounts from them to help them boost market share. And it used to be that only AMD had to discount to try and keep up with the chip industry's long time leader.

Mind you, this is all good for the PC market which has been screaming for some competition for a long time. It is interesting to see the Wintel partnership getting hammered at the same time. Intel by AMD and Microsoft by Google.

Both companies will recover, but life will never be the same for either of them or their respective spaces. And PC component prices will continue to fall and with them both PC and laptop prices.

No comments: