Thursday, June 01, 2006

Blogs challenge newspapers for readership - its proven!

Blogs written by so-called citizen journalists are increasingly challenging newspapers for readers. According to a recent study by Forrester Research, blogs and newspaper Web sites now have the same audience share - about 17% - among Internet users between the ages of 18 and 24.

And blog readership continues to gow, while newspaper readers are often flat at best. Newspapers are desperately trying to ride the blog big cahuna wave but with limited success, which is not surprising given that successful blogs are generally popular for their very independence and maverick nature.

Perhaps newspapers should try a different tack and partner with interesting blogsites rather than trying to control the medium themselves. Now there's an idea!

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