Google looks set to launch yet another major intitiative. They are apparently testing a new service that could enable them to compete more directly with Ebay in particular.
Known as Google Base (odd name!!), the service should let internet users submit information about a wide range of personal items, free of charge, to a publically searchable database managed by Google.
It sounds to me like one huge internet listings or directory service for people to promote the sale of goods and services. Google as always will make money from advertising. Sounds necessary, and painful for Ebay, who's already received shockwaves as their shares fell 4% yesterday on the back of the news.
This looks like a natural extension for Google. We welcome the move.