Yahoo has acquired upcoming.org, a local event planning website. This move should put pressure on peers to provide local services such as online Yellow Pages, classifieds, maps and social networking.
Upcoming.org has established itself as a leading event site that harnesses the power of user-generated content and social media to capture localised event information and improve the relevance of local search results.
Upcoming uses a collaborative approach, where users enter details of events they are attending, add comments on other events and receive suggestions on events they may be interested in based on their previous choices.
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