Rakuten, Japan's leading internet mall operator, who was in the press recently for announcing an internet and mobile auction JV with NTT DoCoMo, emerged yesterday as the largest shareholder in Tokyo Broadcasting System, with a 15% holding.
Rakuten has stated that they want to merge with the leading TV network in a move similar to that attempted by Livedoor earlier this year to take over Fuji TV. Livedoor's attempt ultimately failed.
This represents yet another example of internet companies trying to acquire content, much as media companies are currently trying to buy into internet assets. The increasing takeup of broadband networks and even mobile broadband is finally spurring the long predicted convergence of internet companies, media companies and telcos.
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