Virgin Mobile's board has rejected NTL's bid for the UK's leading virtual mobile phone operator. But Richard Branson, 72% owner of Virgin Mobile, has gone on record at a radio interview stating that it's gonna happen.
It looks like Branson is acting as honest broker between the two sides. He has even specified clearly that if NTL offer a little more then deal will get closed.
So, my bets on the deal happening and happening quickly. Then the UK will truly have a new media force to reckon with. And Branson's gonna be firmly behind it which means the powerful Virgin brand should be all over the new NTL. And NTL should get even more aggressive.
Sky and the BBC should be nervous. So too BT. NTL is about to become one hell of a new media/cable/telecoms powerhouse. We like the move.
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