Thurs - Egg.com finally has a future secured

Egg, the leading UK online financial services company, finally has a secure future. It's parent, leading UK financial services group, the Prudential, who launched the business in the go-go days of the late '90's, has decided not to sell Egg after all.

The Prudential has been trying to sell Egg for a few years now, but with considerable losses from it's expensive foray into the French market, buyers were hard to find. So, I guess now that the Prudential has seen the value of the Egg business in the UK, they have decided to buy the remaining 19% of shares they do not own and re-intergrate the company.

I guess this is yet another sign that interent companies are popular again.