Wednesday, December 14, 2005

Prodigy to be sold by AT&T

Prodigy, the original online business is to be sold. Current owner AT&T (ex SBC) has decided that they've had enough. They bought outright ownership of Prodigy in 2001. Prior to that it was a joint venture.

Like AOL, Compuserve and MSN, Prodigy has struggled as a hybrid ISP and bulked up portal. It's sad to see that Prodigy and Compuserve, who were the pioneers out of the four are the dinosaurs today. AOL and MSN have managed their evolution to free portal's more successfully.

Prodigy's value seems to be in it's fast growing Asian business. They'll need at least that. They're too late to the party to become a successful free ad based portal a la new AOL, MSN, Yahoo and Google and their dial up business is dying. So good luck to AT&T selling them - I think their gonna need it.

No comments: