It looks like starting this weekend AT&T is launching a major advertising push. It appears they may be spending $300-500M in 2006.
And now that AT&T is back in the consumer business in a major way, following the merger of SBC and AT&T, expect AT&T ads to get sexy again. Mind you, they need to for AT&T has a hard task ahead of them.
AT&T now need to persuade consumers not only to hold onto their telephone service instead of switching to mobile only or succumbing to cable operators triple play, but they also have to educate their users on the benefits of internet TV.
Plus, AT&T have to grab the attention from a wider array of competitors that now include cable companies and internet powerhouses as well as the old guard telco's, both fixed and mobile.
Plus, they need to keep advertising to their business customers.
So, good luck AT&T, and the campaign had better be good because we believe your gonna need all the help you can get in 2006.
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