It looks like Xmas came to Apple after all. The much predicted popularity of the iPod as an Xmas gift this season became reality. And unlike Microsoft with the Xbox, Apple was prepared and didn't run out of product.
And visits to online music stores seems to have soared up to 50% on Xmas day in key markets such as the US and UK as people went shopping for tunes for the iPod they had just received.
Sony Connect, the new Sony music store catapulted into the No2 position as they benefitted strongly too. Their key device seems to be the Walkman mobile phone which is proving phenominally popular particularly in Europe and Asia and has vaulted its maker SonyEricsson into 4th position in mobile phone rankings.
But not surprisingly Apple is the main winner. Some analysts expect Apple to have shipped 37m iPods worldwide by the year-end, with about 10m sold in the key Christmas quarter. That's one heck of a market lead and one powerful franchise.
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