Online display and search ad spending is projected to grow at an annual rate of 10% over the next five years, according to a study by JupiterResearch.
The automotive, media and financial-services industries are expected to lead the way in total advertising spending. The annual increase in automakers' Web ad spending will be 24%, while the travel industry should see a 13% increase through 2010.
The study also showed that telecommunications, media and entertainment, and finance companies currently account for nearly half of all online display and search advertising spending.
Online advertising is the way forwards. I wonder if the increasing trend towards software offered for free backed up by advertising will stimulate the market even more than expected.
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