Tuesday, December 27, 2005

Re-gifting the next big thing on Ebay

A week or so ago I wrote about how the ratailing industry's innovation for 2006 should be how to generate more sales throughout the year so the poor luvvies are not so bitterly dependant on year end holiday sales.

Well, it looks like Ebay is listening. At least one of you is listening to me! They've discovered how to power sales after Xmas and at the beginning of January. Yep, it's regifting. Go squirrel out all those unwanted presents you have amassed over the last few years, photograph them and flog them on Ebay.

So, that disgusting sweater, the stripey scarf, the 5th copy of Jaws on DVD and that cheap bottle of wine form Chile can all go. And it looks as though approaching 25% of consumers in the US and UK may get to re-gift this season. Where are those old socks of mine? Oh, and nice one Ebay.

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