Softbank and Yahoo Japan have formed a company to broadcast television programs via the Internet, taking advantage of the growing number of Japanese users on advanced, high-speed Internet connections.
The two companies said the joint venture, TV Bank, would operate a new streaming video service called "Yahoo!Doga", which aims to be a portal site for about 100,000 different programs including movies, sports and music shows as well as drama series from Japan, Taiwan and South Korea. Doga means "moving image" in Japanese.
The service will likely ratchet up the pressure on Japanese broadcasters to change their business models to integrate the Internet in the broadband era. Japan is one of the world's most advanced broadband markets and offers the cheapest Internet access in the world.
This is just the beginning. Expect major portal players such as Yahoo, AOL and MSN to announce more and more such content deals with major TV stations and movie studios in the US and Europe next year. It's absolutely the way to go as broadband becomes so widley available.
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