It seems that ivillage, the pioneering womens web content business that includes ivillage.com and women.com, is likely to get sold. They have apparently decided that they should take advantage of increased interest in internet businesses by both media companies and web portals.
It seems as though ivillage has asked JPMorgan to consider a sale. It looks like they may go for a price tab nearing $700M. Not bad for a company that had revenues last year of $70M and around $2.5M in profits. If they can achieve such a valuation then good on them, particularly as today their worth around $550M.