Sky and Vodafone are launching a 3G mobile television service that will include Sky News, Sky Sports News, and entertainment channels including Living TV, Bravo and MTV.
The service will be available to all Vodafone 3G subscribers in the UK from Tuesday. Mobile phone operators are preparing for a 3G marketing push this Christmas. Vodafone is hoping to increase its base of 250,000 3G by the end of the year.
Look for 3G handsets and data/media deals such as this one to drive the European and US markets for this Xmas season. Sprints announcement today that they're taking on iTunes with their direct-to-mobile music download service is another example.
Everyone has been predicting for a while that Xmas 2005 will see that real coming of 3G on mobile phones. They will not be wrong. Finally. Oh, and where's my nearest Vodafone store - this deal I like!