JupiterResearch has just brought out a report that shows that online travel, the largest e-commerce category, went up 35% last year. They predict that online travel will account for a third of all US travel sales by 2010, a big ouch for travel agents.
They cite both greater numbers of online consumers and an increase in travel products as key reasons for the increase. It also looks like the web sites of suppliers, from airlines to hotel groups, will increase their share of online travel, at the expense of the Travelocities and Expedias of this world.
Flights will continue to be by far the largest sector of online travel. The US market is a key indicator of where international markets are heading as well, all be it that the international markets are a few years behind.
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