Four leading US cable companies, including Comcast and Time Warner Cable have entered the fast growing wireless arena in a joint venture with Sprint Nextel.
This looks like a smart move on both sides. The four cable companies get to take the triple play of TV, telephony and internet access to the next level with the quadruple play including wireless also.
This will help them compete better against the big Telco players such as Verizon and SBC now AT&T. Both of these monster telco companies are about to launch their own pay-TV services and therefore have an automatic quadruple play.
For Sprint this gives them instant access to all the cable companies customers. It should be good for consumers too as services will become more integrated and prices will keep coming down.