Friday, November 25, 2005

Fri - Murdoch on future of traditional classified ads

Rupert Murdoch, Chairman of News Corp, continues his drubbing of traditional print media in favour of digital advertising by stating yesterday that he believes that classified ads in print newspapers will migrate to the internet.

He partly believes that its an age issue as under 30's just don't seem to be interested at all in classifieds on print. They want online ads.

Well Murdoch certainly isn't wrong. I just wonder whether even he is underestimating the speed at which advertising of all sorts, not just classifieds, will shift to the internet and soon to mobile phones.

And the internet advertising market keeps moving forwards and innovating. The next big thing that Google has started offering is click-to-call wherebye you click on an online ad and it enables the advertiser to call you. This could be powerful. And Ebay has bet on it big time with their acquisition of Skype.

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