Google is shaking up the web analysis market and strengthening its key advertising business today with the launch of a free service that measures the effectiveness of websites and online marketing campaigns.
Google Analytics has been developed from software acquired when Google bought Urchin, a web analysis company, in March. Urchin was charging $199 a month for an on-demand version of its product and offered enterprise installations for Fortune 500 companies such as Procter & Gamble.
This announcement strengthens Google's advertising solution even further against the other portals (as if they needed the help!). Plus, yet another example of software for free over the internet. This is good news for users of Google's Adsense.