Howard Stringer, Sony's first non-Japanese CEO, has finally eplained his vision for Sony a little more clearly. Other than hammering out the usual cost cutting measures and the reduction of 10,000 employees, he has started to show more of the potential future direction of Sony.
He expressed strong backing for Blu-ray, the Sony-backed high-definition DVD format competing with HD-DVD, backed by Toshiba. In spite of fears of a format war, Sir Howard insisted: “Blu-ray has momentum and it is happening now.”
Most importantly he said Sony would concentrate on four categories in pursuing the changing consumer entertainment market: high definition video and audio technology; digital cinema; video gaming and “e-entertainment”.
Sir Howard defined e-entertainment as products reflecting consumers’ desire for more choice and convenience in how they access entertainment. Which is jargon for consumers pulling entertainment, a la internet, rather than having it pushed at them broadcast style.
His catoegories are broad. It will be interesting watching him put more meat on the flesh by explaining specific category strategies as well as product directions. He promises more in a month or so. They need it, the consumer electronics world is moving at light speed and everyone is piling in. And Sony is no longer the giant they used to be.
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