AOL has acquired the video search company Truveo as it seeks to make online video offerings easier to find.
The acquisition announced today underscores the importance of video in drawing visitors to AOL's ad-supported sites, an important component in AOL's year-old strategy of emphasizing free content over its declining access subscription business.
Yep, everyone's piling into online video right now. It sure will prove to be the killer application for 2006!
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