The annual survey compiled by online branding magazine brandchannel.com puts Goole back at the top slot globally.
But this year, the 2,528 branding professionals and students who voted came up with more conventional tech-heavy answers (after all it's an online poll) when asked "Which brand had the most impact on our lives in 2005?".
Looks like Google 1st, Apple 2nd, Skype (!!) 3rd, Starbucks 4th and Ikea 5th. It's the Starbucks 4th and Ikea 5th that worry me the most. These brands had the most impact on people's lives globally!! I never knew expensive coffee and cheap furniture was so important to people.
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