Wednesday, January 18, 2006

Disney launches pre-school broadband internet service

Disney has taken another step into the new media world by launching Playhouse Disney Preschool Time Online, a pre-schoolers online channel. It costs $49.95 per year and is apparently the most learning-oriented of Disney's Internet subscription services for kids.

Developed with the help of educational experts, Preschool Time focuses on pre-kindergarten skills, such as letter and number recognition, and features "fun learning" tools such as interactive story books.

The channel is another step in Disney's attempts to provide targeted online services to children at every age and then on through their life. This may not be such a bad idea.

For now Preschool Time Online can be purchased only through Disney, but the company has plans to integrate it into Disney Connection, a free kids "channel" offered to subscribers of high-speed Internet services provided by Comcast, Adelphia, MediaCom and Verizon.

No comments: