Lenovo today announced quarterly results that disappointed analysts. And as a result the world's number 3 PC maker announced a raft of cost cutting measures and a drive to focus on lower cost PC's for SME's and the education market.
Lenovo’s global PC shipments grew 12% year-on-year, lower than the industry’s average of 17.1%. In China, the company said PC shipments grew 39%, boosting its market share to 36.5%.
So the Chinese market looks solid for Lenovo. As far as the rest of the world goes they have a long way to go. And you can't help feeling that they're struggling a whole load more with the IBM PC business integration exercise than they would ever let on.
The challenge for their team is that they do not as yet have the experience managing a global business (as the results may just reveal) and they jettisoned one of the guys that did (the ex head of IBM's PC business who until recently was CEO of Lenovo).
You can't help feeling that Lenovo might want to take a piece out of Acer's srategy book for how to compete with Dell and HP. Going head to head with them could become a fools mission.
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