Microsoft has finally had enough of watching Apple rule the digital music roost (and as a result handheld computing market) with the runaway success of the iPod and is to launch their own version of iPods and iTunes called Zune!
Zune devices will be wireless using Wi-Fi and will feature collaboration tools down the road as the Xbox does. They´ll be available by Xmas - hey, that´s what they said about Vista?!
Apple will have to respond as this is the first serious challenge to their digital music franchise which now amounts to one third of their entire revenues. Expect a wireless iPod by Xmas and Apple to accellerate into a combination mobile phone and iPod as well as intelligent TV´s - the iTV.
I´m only left with one lingering question - given the success of Apple´s Intel Macs - will Microsoft launch a bundled all Microsoft PC? And what will it be called? How about MacZune or macaroni? I knew I should have been a branding expert. Oh, and don´t steal this one Seattle - I might just have patents!!
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