Wednesday, July 05, 2006

Amazon launches toy and baby store to compete with Toys "R" Us

Amazon has launched a toy and baby store to replace its once exclusive relationship with Toys "R" Us. Toys "R" Us in the mean time has launched their own independent site.

The company's decision to start its own toy and baby stores follows a long court battle with Toys "R" Us. A New Jersey judge ruled in March that Amazon violated its agreement to give Toys "R" Us the exclusive right to sell toys and baby products on Amazon's Web site.

I wonder which out of the two will end up being the real winner? At least consumers will see greater competition in the increasingly competitive world of kids gear and wear!

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