Sony have just launched a Christmas (I can say it!) stocking filler new Walkman range that they promise will increase their market share against Apple's iPod.
Increasing their market share may not be the hard part, the tough bit could be persuading consumers that they should spend loads more lolly for the new Walkman than a similar memory sized iPod.
Oh, but with these Walkman's you can download music from your CD player (just don't share it) and the noise reduction's meant to be dead cool.
So, for those of you who don't own a computer and work on construction sites - this baby's for you. The rest can hag on to their iPod for now!
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