"A new Google tool will let people use Google's search platform to create search engines focused on the content of their choice.
With the Google Custom Search Engine, announced by the company on Monday, Web site and blog publishers can provide custom results most relevant to their readers, incorporating a site's online community and its ability to provide contextual ads. The customized search engines can also be tailored to aesthetically match any Web site."
And if any of you can understand a single word of the above you get a TechBoard t-shirt.
The rest should go to Google Custom Search!