Monday, April 03, 2006

Podcasting becoming more mainstream

Podcasting is becoming increasingly mainstream according to an article in CNET News.com today.

"According to Bridge Research, there are about 9 million podcast listeners today. Conservative analyst projections peg that the audience will reach around 12 million in the United States alone by 2010.

The "corportization" of podcasts is contributing somewhat to this growth, as the big media brands take over the format from the geek fringe. But almost every pundit agrees the biggest killer app for the format is the one most difficult to obtain--music."

And Podcasting is allowing a whole new generation of radio entrepreneurs to reach new audiences and generate revenues through advertising. Podcasting is a new digital media and one which alongside video podcasting can allow anyone to create a mutli-media portal at almost no cost.

The garage radio station and film studio has almost arrived! And with it record labels and film studios will be forced to jump on the bandwagon by 2010 at the latest.

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