Amazon has added considerably to their food offerings and now even sells soup and cereals! Could this be the beginning of them marching towards the full one stop online shopping experience? Probably.
The retailer’s US customers can now buy almost 2,000 basic packaged foods online, including 12-packs of Campbell’s Cream of Mushroom soup for $12.99, and multi-packs of 70 individual servings of Kellogg’s Corn Flakes for $28.
And their prices are lower than most. Plus you get free shipping of you spend over $25. The only draw back is the delay in delivery. Amazon offers a range of estimates for delivery of its food items, with the Campbell’s soup taking up to five weeks. Without free shipping, it would incur standard delivery costs of $9.65.
There's still a way to go - but Amazon looks more likely than ever to be the Wal-Mart of the Internet. And that could make them even more valuable going fowards.