Wednesday, March 29, 2006

Verizon and Google ink ad partnership

Verizon Communications Superpages.com has agreed to resell advertising on Google's search engine to small businesses that buy ads in its print and online directories.

Verizon Superpages.com has 3,000 advertising salespeople who work with small businesses that buy ads in its print yellowpages and online directory. Now they can offer them Google's Adwords services as well.

Google inked a similar deal with BellSouth last Autumn. Given that BellSouth are about to merge with AT&T Google will soon have stitched up both of the US' largest telco's in yellow pages deals.

This will help Google drive into small and medium sized business customers and considerable ramp up their distribution. Nice deal!

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