Toshiba on Friday began selling the world’s first next-generation DVD player in Japan, stealing a march on rival Sony, which plans to sell a competing optical disc format later this year.
Bic Camera, a leading Japanese electronics retailer, said its Yurakucho store in central Tokyo had sold out by 4pm. The company is expected to launch versions priced at $499 and $799 in the US by mid-April, to coincide with Warner Home Video’s launch of HD-DVD software on April18.
Sony will launch their Blu-Ray competing hi-definition DVD player later this year. Two standards will of course be a nightmare. Most consumers would be wise to wait a year or so and see which standard wins out. Toshiba has the tech giants behind them, but Sony has the hollywood studios.
Ultimately it will be he with the most content that wins - so on the face of things Sony has the real head start. And there will only be a few hundred DVD titles converted to either format by the end of this year. So, the launch of these two new DVD standards is exciting - but one for the future!
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