Tuesday, March 07, 2006

Google lets slip how they plan to take on Microsoft

Google just let slip how they plan to take on Microsoft. They accidentally posted some notes on their web site, intended for analysts, stating that they plan to challenge Microsoft by offering users infinite storage.

They see the future as the network (as Sun have for quite a while). And they want to be able to offer users the ability to store all their data with Google.

Email, notes, texts, documents etc etc. They want to create the universal and TOTAL on-demand data service over the Internet. They would in effect replace all our hard drives with Google servers.

If you can get over privacy concerns, then users would be able to access their data any time and any place (so long as it has an Internet connection).

This would naturally allow Google (if we buy into this) to understand us and our interests and behaviors much better, so they could in turn offer us more and more targetted ads and services. Sounds good for Google.

Could be good for users too. It would reduce the cost of hardware (we wouldn't need anything like as much storage and procressing capabilities), software and tech services.

And as long as networks get faster and faster, we would all worry less about network latency/speeds. Mmm, could work. I could access my data from PC's, TV's, games consoles, mobile phones etc. Anywhere in the world.

The Google GDrive strategy , as it is apparently named, looks spot on to me. No wonder they spend such a huge amount on servers and data centers. Now get on with it guys. GDrive would challenge Microsoft and take web services to the next level. It would also force Microsoft to adapt to the networked model ever faster, which would be good for all of us.

Mind you, I still like the look of Microsofts about to be launched Office. Maybe a hybrid is the solution??

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