Samsung is poised to attack the European market and become the clear number 2 player in the region. In 2005 Samsung nudged ahead of Motorola to become the number 2 player in Europe. And this year they want to become the clear number 2.
And they have updated winning phones and are launching some powerful new devices that are aimed to take on digital cameras on one hand and the iPod on the other as they unveiled two expensive new handsets, one with a high resolution 10 megapixel digital camera with optical zoom and another with a hard drive that can store thousands of songs on an 8 gigabyte hard disk. Now that's power.
That should blow the socks off many devices. And to follow up they're also launching variants of their credit card phone for the mass market that is literally the size of a credit card and one centimetre thin!
Mind you they need all the fire power they can get to beat the Motorola Razr which was Europe's number one seller last year. And it seems Motorola only need launch it in a new colour to continues to stimulate sales.
Motorola is becoming the fashion player and Samsung the power player. Motorola the Apple of the mobile handset space and Samsung the SUN. I guess that just leaves Nokia as the Dell. My money's on Samsung and Motorola growing their market share if they can drive to their strengths.
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