Google seems to have discovered a new social networking model. They have combined with Nike to create a specialist social networking site focused on soccer. Joga.com, as it is anmed, is an attempt to steal some of Myspaces thunder by providing speacialist social networking sites in combination with a powerful content partner.
According to the site's blurb:
"Joga is an online community created by Google and Nike for anyone anywhere in the world who shares a love for football, the world's most popular sport. Joga is about getting to know your fellow fans; creating games and clubs; accessing athletes from Nike; and enjoying video clips and photos (you can even upload your own).
You can strengthen existing friendships and begin new ones, join a wide variety of professional athletes and football communities, and even create your own to discuss football, exchange tips on the coolest moves, browse through various pitches worldwide, and plan your next game."
Could this be the beginning of a whole new category for Google? Will they team up with Apple's iTunes for music and Martha for cookery! Let's see. Nice idea Google and Nike!
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