Google has just launched a service which allows advertisers buy ads displayed on specific geographic locations on its popular online mapping and local search service. The move further extends the reach of its ad network and potentially lets Google tap into local marketing dollars that traditionally go to phone directories and other media.
This will also prove a useful service for Google wireless users on the go. The service provides a small logo - such as a coffee cup for a coffee shop - that when clicked on provides details of the advertiser.
This is a good move by Google and should help them expand their ad revenues. Google and Yahoo driving into the classifieds and local ad market is a natural for them and an area ripe for their services and digital value add. With Google Base, Maps and local search they have many of the bases covered - now they just have to get the consumers!
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