The new CEO at Lenovo is moving fast to restructure. Today Lenovo announced reducing their work force by 5%. This should save them around $250M and allow them to compete better globally with Dell, HP and Acer.
All are in a bloody battle for market share and cutthroat prices look set to stay. Lenovo will be forced to be the real low cost player outside Asia - going primarly after smaller businesses and consumers. So keeping costs to a minimum is vital.
Expect the world PC market to increasingly become dominated by the big 4 - Dell, HP, Lenovo and Acer. 2nd tier players will have to figure out discrete niches (as Apple always has) or die. Gateway had better move fast.
Oh and lastly Lenovo are moving their US headquarters from New York to North Carolina. That's nice - the weather's warmer there and lovely beaches nearby.
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